Paul Holmes (center) gives an award to Inner Circle Labs in early 2014.
Paul Holmes of the Holmes Report, writes that, "The importance of defining public relations has never been greater than it is today."
That’s because as various communications disciplines converge, as corporate reputation and brand image begin to blur, as clients seek solutions that encompass paid and earned and owned and shared media and engage multiple stakeholders, PR people find themselves competing with rivals from advertising, from digital, from other disciplines to offer critical insights, develop truly differentiated strategies, and to provide multichannel execution.