PRWeek’s Lindsay Stein reports that Finn Partners has acquired Horn Group for an undisclosed sum to boost its tech practice.
After more than two decades in the business, Horn said she started thinking about selling, and Finn Partners was attractive because of its fresh thinking, independent stature, and culture. She noted that the deal will also expand its reach both in terms of geography and services. Horn’s security software clients may be interested in Finn Partners’ lobbying practice in Washington, DC, for example.
In 2014, Finn had 370 staffers worldwide and more than $52 million in global billings. Following the Horn acquisition, the agency will have about $70 million in annual fees and 500 employees.
Finn Partners boosts tech practice with Horn Group acquisition | PR Week
Foremski’s Take: Sabrina Horn is one of San Francisco’s top PR industry mavens, (even though she has been spending most of her time in New York these past few years). I’ve worked with Horn Group’s San Francisco teams on many stories over the past 15 years.