From right: Michael Kanellos, (standing) SanDisk; Scott Lowe, Activision; Stephanie Losee, Politico; moderator Henk Campher Allison+ Partners.
The Holmes Report's Innovation Summit in San Francisco featured a panel of former journalists, now engaged on producing a broad range of editorial content for large brands, speaking on the topic of Content Marketing.
The first question was should the average person know anything about Content Marketing? They all nodded vigorously: No, because it is all about great content, and since the goal of Content Marketing is publish editorial content of substantial value then it is no different from the goals of independently produced content.