(Gopi Kallayil, head of Google+ speaking at TEDxBerkeley earlier this year.)
TED, the Technology, Entertainment, Design conference, has expanded its brand across the globe over the past two years, with hundreds of local TEDx conferences, and more recently, with its own books imprint, TED Books.
TED organizers always choose their speakers well and there is rarely a dud among them. It is excellent curation under the aegis of "Ideas Worth Spreading."
But choosing which authors to publish under the TED Books brand appears to be more challenging than booking a speaker for a 17 minute talk.
Evgeny Morozov, writing in The New Republic, tears TED Books a new binding with his demolition review of Hybrid Reality: Thriving in the Emerging Human-Technology Civilization - By Parag Khanna and Ayesha Khanna.