SocialxDesign (Social by Design) a high end social media consulting firm launched this week with Eastwick, a top Silicon Valley PR firm, as investor.
The CEO is Giovanni Rodriguez, who just left Deloitte and used to be a partner at Eastwick, and Chief Strategy Officer Toby Chaudhuri, a top public affairs consultant in Washington, DC.
The two met while working for a White House Hispanic initiative and they realized that large enterprises had a lot to learn from combining Silicon Valley's tech and social media skills, with Washington's expertise in creating communities and maintaining conversations.
Here are some key points, and my analysis follows: