Apple versus Virgin Megastore, San Francisco 2009.
Michael Moritz is chairman of Sequoia Capital, one of Silicon Valley's oldest and most successful VC firms. He's also a former journalist and he revisits those skills in an article written for the Financial Times Opinion section:
Perspective on Apple amid the clamour - FT.com
It's a well argued piece that,
It
is difficult to think of a company of the past 50 years whose influence and ingenuity have been as profound or widespread as the one formerly known as Apple Computer, Inc.