(My readers are familiar with my "every company is a media company" mantra but how do companies become media companies? They need media services and technologies to help them and this will become a core focus here at SVW - reporting on the intersection of technology and media since 2004.)
I recently met with Scott Kellner (above), Chief Marketing Officer, at INXPO, a platform that lets clients easily set up video broadcasts to internal staff, or an external audience.