Hewlett-Packard [HPQ] will announce that Charlie Sheen has joined its board of directors as part of a growing trend by Silicon Valley tech giants to harness the power of celebrity.
The announcement could come as soon as Monday allowing HP to avoid April Fool's Day and risk confusing investors and Wall Street analysts.
Intel recently appointed popular music artist Will.i.am from the Black Eyed Peas as its Director of Creative Innovation. His duties include coming up with a replacement for the well known Intel jingle
Hewlett-Packard is struggling to reorganize following turmoil in its senior leadership. Mark Hurd, the former CEO, was pushed out because of allegations of a sex scandal and questions about his personal judgement.
Hewlett-Packard now has a new CEO and has been expanding its board of directors to include a more diverse set of advisors. But some have criticized HP's appointments.