Foremski's Take: Yesterday's announcement of the Omnicom and Publicis $35bn merger to create the world's largest advertising company, is all about gaining the upper hand in the disruption of their business by Google, and other Silicon Valley media companies.
Google, Facebook, Twitter, and others, will have to work with a smaller number of very large agencies who are increasingly united on what works for them. The shift in the scale of the advertising agencies is a huge shift in the balance of power.