NamePlace, founded by Lisa Padilla (above) CTO/CMO, and co-founder Ron Brown CEO, has come out of stealth mode with an interesting service aimed at helping thousands of cities in the US gather ad revenues from assets that they have in abundance: parks, community buildings, civic programs, Little League clubs, etc.
It's an online marketplace for offline civic marketing: a huge catalog of municipal naming rights. And it offers large brands and local businesses, a rare opportunity to be seen doing good, and seen to be involved in supporting the vitality of local communities. Here are some notes from my recent meeting with Lisa Padilla: