Om Malik (right), founder of GigaOM at SF Jazz Center
I had lots of great feedback this week from my participation on panel organized by Castlight Health, a San Francisco based startup focused on making healthcare choices easier for employees. Design is tremendously important when it comes to the complex subject of healthcare where employee decisions can have life or death outcomes.
The GigaOm Roadmap conference had the theme of "Invisible Design" and my job on the Castlight panel was to provide some context and a long view from my perch as a Silicon Valley watcher, and my many years as a beat reporter covering enterprise tech.