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Analysis: InPowered's Bold Anti-Clickbait Strategy: Clicks For Free, Pay Only For Engagement

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The future looks bright for Peyman Nilforoush, CEO of inPowered.

InPowered this week announced that its news story promotion service for large brands would not charge for clicks but only for engagement by readers.

The company is fighting against a massive flood of click-bait, fraudulent clicks and shadowy promotional tactics with its policy of only charging customers for engagement.


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