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Intel's Smart Toy Startup

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IntelToys

We now have Barbie dolls connected to the Internet and new types of"smart" toys being introduced. The writers at Intel Free Press recall the time when Intel wanted to be in the toy business. 

By Intel Free Press

In the late 1990s Intel and Mattel forged a unique relationship that led to a series of connected toys, which also provides some interesting insight into early thinking around smart toys and user experience.

Mattel Inc. and Intel Corporation went beyond collaborating on devices; the two companies actually created a startup and gave it a brand of its own.


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