David Matahai, Director of Marketing Communications at Hyundai.
Every company is a media company because it has to be, because the traditional media outlets no longer have the means, or pageviews to help tell the stories of companies, and their communities.
The explosion of content marketing is proof that the concept of 'every company is a media company' is becoming understood by the mainstream. It is resulting in a tidal wave of media content about companies, commissioned by the companies themselves.
However, this is nothing to do with being a media company. Media companies don't write or produce media about themselves. What do media companies do?