All the evidence gathered from PRWeek's investigations over the past month points to a couple of crucial conclusions...
Danny Rogers, Editor-in-Chief of PRWeek spells out the future in his recent column: The death of PR agencies — as we know them
Attending the recent International Festival of Creativity, I was struck once again by the fact that advertising and PR are increasingly the same thing...
There used to be a fundamental difference between the two marketing disciplines. Advertising was about paid-for promotion; TV commercials and billboards. PR was about editorial persuasion; selling stories to journalists. And while the distinction between bought media and earned media still exists, you now find their executives working across both.